Paper Info
Title
A Model For Selecting Product Ideas In Fuzzy Front End
Abstract
The most decisive determinant that can create an enterprise's competitive advantage and core strength is the development of new products, and the extraction of the most potential product ideas in the fuzzy front end that can generate significant profits has become the vital concerns of research and development managers. However, the front end of the new product development project is composed of uncertainties, fuzziness, and complexities, which greatly hinder the success of product development and commercialization. This study proposes a rational and effective fuzzy multiple attribute group decision-making approach called product idea screening model for selecting new product ideas in the fuzzy front end, and aims to increase the possibility of successful product launch within limited resources and time pressure, especially, in this dramatic global changing environment.
Year
DOI
Venue
2008
10.1177/1063293X08092485
CONCURRENT ENGINEERING-RESEARCH AND APPLICATIONS
Keywords
DocType
Volume
fuzzy front end, new product development, multi-attribute decision, making problems.
Journal
16
Issue
ISSN
Citations 
2
1063-293X
4
PageRank 
References 
Authors
1.04
11
3
Name
Order
Citations
PageRank
Houn-wen Chang1191.97
Chiu-Chi Wei2326.90
Ru-jen Lin3565.13