Paper Info
Title
Advertising via mobile terminals - Delivering context sensitive and personalized advertising while guaranteeing privacy
Abstract
Mobile terminals like cellular phones and PDAs are a promising target platform for mobile advertising: The devices are widely spread, are able to present interactive multimedia content and offer as almost permanently carried along personal communication devices a high degree of reachability. But particular because of the latter feature it is important to pay great attention to privacy aspects and avoidance of sparn-messages when designing an application for mobile advertising. Furthermore the limited user interface of mobile devices is a special challenge. The following article describes the solution approach for mobile advertising developed within the project MoMa, which was funded by the Federal Ministry of Economics and Labour of Germany (BMWA). MoMa enables highly personalized and context sensitive mobile advertising while guaranteeing data protection. To achieve this we have to distinguish public and private context information.
Year
DOI
Venue
2005
10.1007/978-3-540-75993-5_2
E-BUSINESS AND TELECOMMUNICATION NETWORKS
Keywords
Field
DocType
mobile advertising,context sensitivity,data protection
Mobile computing,Mobile search,Internet privacy,Computer science,Mobile station,Mobile database,Mobile device,Mobile Web,Personalized marketing,Data Protection Act 1998,Multimedia
Conference
Volume
ISSN
Citations 
3.0
1865-0929
3
PageRank 
References 
Authors
0.43
12
4
Name
Order
Citations
PageRank
Rebecca Bulander1149.97
Michael Decker2174.50
Gunther Schiefer3277.41
Bernhard Kölmel473.08