Name
Abstract | ||
|---|---|---|
The introduction of eCommerce Systems poses a special challenge for estimating value payoffs in the face of uncertain future
developments. Practitioners have difficulty to capture all or even some of the benefits of eCommerce Systems with existing
traditional capital budgeting models. In this paper, we analyze and evaluate various ways of measuring the business value
of eCommerce Systems, considering financial and non-financial, quantitative and qualitative, traditional and innovative models.
We intend to identify boundaries of state of the art approaches of economic valuations and present new approaches which integrate
the business value of eCommerce Systems into the traditional capital budgeting models. A case example shows an exemplarily
approach for a dynamic modification of ROI calculations with the Customer Lifetime Value for CRM Systems.
|
Year | DOI | Venue |
|---|---|---|
2003 | 10.1007/1-4020-7907-9_10 | I3E |
Keywords | Field | DocType |
economic evaluations,customer lifetime value,capital budgeting models,real option pricing models,roi calculations,ecommerce systems,e commerce,business value,capital budgeting | Business value,Customer lifetime value,Capital budgeting,Industrial organization,Finance,Valuation (finance),E-commerce,Business | Conference |
Citations | PageRank | References |
1 | 0.41 | 7 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Michael Amberg | 1 | 1 | 0.41 |
| Markus Hirschmeier | 2 | 41 | 4.34 |