Paper Info
Title
Multicast and Individual Service Provisioning in Mobile TV
Abstract
While Mobile TV in most parts of Europe is still in infancy, Italy as the first country of the European Union started to broadcast a mobile receivable TV program in June 2006. At the end of 2006 the number of subscribers reached 500,000. A classical direct revenue model was used. The acceptance of mobile TV is determined by the relation between the willingness to pay (WTP) for a service and the service fee that is charged from the customers. An advertising-based revenue model can be seen as a way to subsidize the mobile TV service fee. Additional context information (e.g. location, time and identity) and the possibility to address customers individually lead to a higher WTP from an advertiser's perspective. This article describes the conceptual realization of an indirect, advertising based revenue model for mobile TV which includes different strategies for individualization as well as questions about privacy and data protection.
Year
DOI
Venue
2008
10.1109/CECandEEE.2008.107
Washington, DC
Keywords
Field
DocType
additional context information,higher wtp,european union,mobile receivable tv program,mobile tv service fee,individual service provisioning,classical direct revenue model,revenue model,service fee,mobile tv,advertising-based revenue model,security,mobile communication,data privacy,advertising,tv,multicast,profitability,mobile computing,data protection
Mobile computing,Internet privacy,Willingness to pay,Advertising,Revenue model,Mobile television,Multicast,Information privacy,Mobile telephony,European union,Business
Conference
ISSN
ISBN
Citations 
1530-1354
978-0-7695-3340-7
0
PageRank 
References 
Authors
0.34
8
2
Name
Order
Citations
PageRank
André Deuker1142.64
Mike Radmacher2183.92