Paper Info
Title
Multi-channel consumer behavior: online and offline travel preparations
Abstract
Elaborating on the first stage in the User-Centered Design (UCD) process, understanding the user, this study questions whether it is sufficient to look at the use of interactive systems in isolation. Starting from the assumption that consumers often use the Internet in combination with other channels (telephone, high street, mail order), this paper discusses a study on how consumers move between online and offline channels during the preparations for leisure travel. The theoretical framework was informed by literature from the fields of HCI, marketing and social sciences. The results of the first stage of this work-in-progress indicate that multi-channel use is a day-to-day reality for many consumers.
Year
DOI
Venue
2006
10.1145/1125451.1125719
CHI Extended Abstracts
Keywords
Field
DocType
multi-channel use,offline channel,leisure travel,user-centered design,high street,offline travel preparation,social science,interactive system,multi-channel consumer behavior,mail order,day-to-day reality,study question,consumer behavior,user experience,work in progress,user centered design,e commerce
User experience design,Consumer behaviour,Computer science,Communication channel,Human–computer interaction,High Street,Online and offline,Multimedia,E-commerce,The Internet,User-centered design
Conference
ISBN
Citations 
PageRank 
1-59593-298-4
1
0.39
References 
Authors
8
3
Name
Order
Citations
PageRank
Geke van Dijk1181.93
Shailey Minocha254150.70
Angus Laing3142.20