Name
Abstract | ||
|---|---|---|
Purpose - The purpose of this paper is to present a cooperation model identifying the R&D capability as the central driver of startup commercialization strategy, by which new startups can evaluate their relative R&D capability and consequently choose an appropriate commercialization strategy.Design/methodology/approach - A cooperation model has been constructed, and drawing upon the patent data of 91 aluminum nitride manufacturers, the implications of R&D capability for commercialization strategy are illustrated.Findings - The authors' analysis suggests that competitive interaction between startup innovators and established firms depends on the R&D capability of the startup innovators, which can be evaluated by patent data.Practical implications - For technologically efficient firms, a high level of integration to achieve the benefits of economies of scope will lead to more profits. However, for technologically inefficient firms, maintaining a low level of integration to achieve the benefits of specialization is the better strategy.Originality/value - This paper provides a simplified model which combines an evaluation of R&D capability using patent data with strategic decision making to facilitate successful commercialization in startups. |
Year | DOI | Venue |
|---|---|---|
2010 | 10.1108/02635571111118251 | INDUSTRIAL MANAGEMENT & DATA SYSTEMS |
Keywords | Field | DocType |
Research and development, Competitive strategy, Patents, Business formation | Cooperation model,Competitive advantage,Engineering,Commercialization,Economies of scope,Marketing,Profit (economics) | Journal |
Volume | Issue | ISSN |
111 | 3-4 | 0263-5577 |
Citations | PageRank | References |
3 | 0.45 | 5 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Chinho Lin | 1 | 354 | 31.35 |
| Jyunlin Jiang | 2 | 3 | 0.45 |
| Ya-jung Wu | 3 | 43 | 4.97 |
| Chia-Chi Chang | 4 | 81 | 11.30 |