Paper Info
Title
Audience Measurement Modeling for Convergent Broadcasting and IPTV Networks
Abstract
Audience research is a vital part of TV and radio broadcasting, as well as of the more recent forms of media content delivery, such as the Internet, IPTV, mobile phones, Personal Video Recorders (PVRs) and portable media viewers. The uses of audience research range from self-promotion to refining service offerings and setting advertising rates. Without reliable audience data, many businesses will be reluctant to participate in the new platforms. This paper describes an end-to-end system for convergent audience measurement focused on IPTV but covering also terrestrial, cable, satellite and mobile broadcasting. We created the audience measurement system from the elaboration of a logical architectural model and a common data model which can be applied to any media scenario. We implemented this logical and data model in stationary and mobile media receivers (in the paper the particular case of IPTV is extensively explained). In addition user consumption is modeled and metrics are provided for user media consumption profiling and impact quantification in IPTV environments.
Year
DOI
Venue
2009
10.1109/TBC.2008.2012040
Broadcasting, IEEE Transactions
Keywords
DocType
Volume
IPTV,cable television,direct broadcasting by satellite,mobile television,radio broadcasting,television broadcasting,IPTV network,Internet,audience measurement modeling,convergent broadcasting,media content delivery,radio broadcasting,Audience measurement,IPTV,content consumption measurement,logical and data modeling,middleware,user profile
Journal
55
Issue
ISSN
Citations 
2
0018-9316
2
PageRank 
References 
Authors
0.39
7
8
Name
Order
Citations
PageRank
Federico Alvarez1307.12
Carlos Alberto Martin262.54
Damien Alliez3272.83
Paola Tonda Roc420.39
Philipp Steckel520.39
José Manuel Menéndez64413.79
Guillermo Cisneros74912.76
Simon T. Jones820.39