Title
CMS/CMS: content management system/change management strategies
Abstract
Purpose - Five web sites, five libraries, numerous departmental pages and thousands of pages of content explained, in part, why users found library resources difficult to navigate. Web redesign became a strategic initiative in 2001 and state funding enabled the purchase of a content management system (CMS). The purpose of this paper is to describe the systematic implementation of a CMS at Texas A&M Libraries Design/methodology/approach - The web implementation team (WIT) was formed to include a diverse group of people from all areas of the library and charged with responsibility for the overall management of the University Libraries' web site. Practical implications - Using a CMS to create the library's web presence is an important and expensive undertaking that requires coordinated management oversight. It also presents opportunities to reconsider the library's organizational structure and culture. Originality/value - This paper describes a management strategy that involves all areas of the organization, encourages teamwork, promotes innovation, and stays focused on organizational priorities. It discusses expected and unexpected consequences of implementing a CMS, and makes recommendations about CMS management in general.
Year
DOI
Venue
2006
10.1108/07378830610652103
LIBRARY HI TECH
Keywords
Field
DocType
content management,library management,organizational change
Information system,Change management,World Wide Web,Web presence,Organizational structure,Computer science,Engineering management,Library management,Management,Strategic Initiative,Content management,Content management system
Journal
Volume
Issue
ISSN
24
1
0737-8831
Citations 
PageRank 
References 
1
1.06
0
Authors
5
Name
Order
Citations
PageRank
Susan Goodwin131.76
Nancy Burford261.92
Martha Bedard311.06
Esther Carrigan461.92
Gale C. Hannigan511.06