Name
Title | ||
|---|---|---|
Customer Relationship Management through Mobile Technologies: Exploratory Study on Indian Youth |
Abstract | ||
|---|---|---|
Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized products and services. However, technology now extends beyond the peripheries of Internet to mobile-based systems. The research was directed towards understanding the viability and scope of mobile marketing strategies in India. The acceptance of mobile marketing as a medium for dissemination of promotional information and product launches by companies was studied. |
Year | DOI | Venue |
|---|---|---|
2012 | 10.4018/jissc.2012100105 | IJISSC |
Keywords | Field | DocType |
customized product,indian youth,mobile technologies,promotional information,exploratory study,product launch,mobile marketing strategy,mobile-based system,customer relationship management,mobile marketing | Customer retention,Mobile technology,Marketing management,Customer intelligence,Computer science,Business marketing,Knowledge management,Customer advocacy,Relationship marketing,Enterprise relationship management,Marketing | Journal |
Volume | Issue | Citations |
3 | 4 | 0 |
PageRank | References | Authors |
0.34 | 20 | 2 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Arpita Khare | 1 | 5 | 2.77 |
| Sapna Rakesh | 2 | 0 | 0.34 |