Paper Info
Title
Understanding the diffusion of HDTV through an analysis of risks and uncertainties of supply and demand in the netherlands
Abstract
This paper analyses the diffusion of HDTV in The Netherlands. The research provides an analysis of the supply side of the broadcast value chain as well as an analysis of consumer acceptance of HDTV in The Netherlands. The research is part of longitudinal research effort and uses both qualitative and quantitative measures. Using risks and uncertainties as a broad theoretical basis, we conclude that the consequence of the reluctant attitude on the supply side leads to a lack of knowledge on the demand side which is a necessary condition for the adoption of HDTV by consumers. This deadlock can be overcome when the supply side starts taking some calculated risks.
Year
DOI
Venue
2010
10.1145/1809777.1809822
Proceedings of the 8th international interactive conference on Interactive TV&Video
Keywords
DocType
Citations 
reluctant attitude,calculated risk,broad theoretical basis,diffusion of innovations,demand side,hdtv,supply,broadcast value chain,necessary condition,quantitative measure,supply side,consumer acceptance,demand,longitudinal research effort,supply and demand,value chain
Conference
0
PageRank 
References 
Authors
0.34
0
3
Name
Order
Citations
PageRank
Eva Baaren141.45
Erik Huizer2163.97
Lidwien Van De Wijngaert39910.80