Abstract | ||
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The 90-9-1 rule is widely applied to online communities to describe a phenomenon of participation inequality [4]. The 90-9-1 rule states that 90% of users are "lurkers" who do not contribute, 9% are those who contribute from time to time, and only 1% of participants are highly active in the community and make most contributions. The question is: how can we motivate the inactive users to contribute? Previous research has shown that altruism is one of the most influential reasons for active contributors to participate [3, 10]. We present a new approach to promote altruism by capitalizing on reciprocity and gratitude in a Question & Answer (Q&A) system, in order to mitigate the participation inequality problem. In this paper, we introduce how gratitude and reciprocity can stimulate the intrinsic motivator, altruism, in our system EnishiSource. Also, we describe a user study with 8 participants and show our preliminary results. |
Year | DOI | Venue |
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2013 | 10.1145/2441955.2441998 | CSCW Companion |
Keywords | Field | DocType |
influential reason,active contributor,preliminary result,rule state,new approach,intrinsic motivator,participation inequality problem,inactive user,system enishisource,preliminary user study,participation inequality,reciprocity,motivation | Social psychology,Altruism,Norm of reciprocity,Psychology,Inequality,Gratitude,Reciprocity (social psychology),Phenomenon,Instrumental and intrinsic value | Conference |
Citations | PageRank | References |
4 | 0.49 | 4 |
Authors | ||
4 |
Name | Order | Citations | PageRank |
---|---|---|---|
Yong-sung Kim | 1 | 310 | 28.97 |
Daishi Kato | 2 | 53 | 10.43 |
Kazuo Kunieda | 3 | 41 | 8.95 |
Keiji Yamada | 4 | 130 | 30.97 |