Paper Info
Title
Application of a two-level self organizing map for korean online game market segmentation
Abstract
Online game industry has encountered higher competition in global market. To survive successfully in today’s competitive online game markets, they need to determine who the target customers are and what motivates them. The purpose of our research is to identify the critical variables and to implement a new methodology for online game market segmentation using self organizing map. Our research tested the model with Korean online game users.
Year
DOI
Venue
2006
10.1007/11815921_89
SSPR/SPR
Keywords
Field
DocType
two-level self,higher competition,new methodology,target customer,online game market segmentation,competitive online game market,korean online game market,global market,online game industry,critical variable,korean online game user,market segmentation
Information system,Market segmentation,Loyalty business model,Segmentation,Computer science,Knowledge management,Game design document,Operations research,Self-organizing map,Game Developer,Virtual community,Distributed computing
Conference
Volume
ISSN
ISBN
4109
0302-9743
3-540-37236-9
Citations 
PageRank 
References 
0
0.34
11
Authors
4
Name
Order
Citations
PageRank
Sang-Chul Lee128724.04
Jae-Young Moon211.06
Jae Kyeong Kim3101152.32
Yung-Ho Suh41647.41