Name
Abstract | ||
|---|---|---|
The paper attempts to build a mathematical model for predicting mobile promotion response behaviour of users towards promotional Short Messaging Services (SMS). The conceptual model has been assumed to predict the response behaviour towards useful to not useful information. The conceptual model has been converted into a mathematical model and empirically tested through fuzzification process. The results show that: 1) the users ignore the promotional SMS irrespective of useful to not useful information; 2) the model shows the cyclical response behaviour of users towards promotional SMS in the short to long run. |
Year | DOI | Venue |
|---|---|---|
2013 | 10.1504/IJMC.2013.050993 | IJMC |
Keywords | Field | DocType |
mobile promotion response behaviour,conceptual model,mathematical modelling approach,promotional sms,mathematical model,fuzzification process,response behaviour,cyclical response behaviour,promotional short messaging services,paper attempt,useful information,fuzzy logic,sms,set theory | Set theory,Conceptual model,Computer science,Fuzzy logic,Computer network,Fuzzy set,Human–computer interaction,Multimedia | Journal |
Volume | Issue | ISSN |
11 | 1 | 1470-949X |
Citations | PageRank | References |
1 | 0.37 | 7 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| A. M. Sakkthivel | 1 | 1 | 0.37 |
| R. Bremananth | 2 | 6 | 2.03 |
| B. Sriram | 3 | 8 | 1.41 |