Name
Abstract | ||
|---|---|---|
Today several narrative techniques for acquiring subjective information from users are widely applied in HCI Research. As an emerging technique in this field, the laddering approach is widely used in marketing research contexts to learn more about personal values and customer behaviors. However, the method is in search of serious improvement in terms of ensuring objectivity and reliability of the resulting data. In this paper we propose a tool that supports the collection and organization of qualitative data from narrative laddering interviews. We describe how LadderAssist supports the interviewer by preventing errors in data acquisition and saving time in data organization and processing. |
Year | DOI | Venue |
|---|---|---|
2011 | 10.1145/1979742.1979661 | CHI Extended Abstracts |
Keywords | Field | DocType |
qualitative data,customer behavior,marketing research context,data organization,personal value,data acquisition,laddering approach,narrative laddering interview,laddering interview data,hci research,assisted collection,narrative technique,market research,objectivity | Marketing research,Laddering,Qualitative property,Computer science,Data acquisition,Knowledge management,Narrative,Interview,Objectivity (philosophy) | Conference |
Citations | PageRank | References |
0 | 0.34 | 5 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Stephanie Deutsch | 1 | 53 | 4.84 |
| Genc Begolli | 2 | 0 | 0.34 |
| Martin Lugmayr | 3 | 2 | 1.40 |
| Manfred Tscheligi | 4 | 2567 | 570.72 |