Paper Info
Title
Determinants Of Suppliers' Level Of Use Of B2b E-Marketplaces
Abstract
Purpose - The purpose of this paper is to investigate the influence of various factors on suppliers' level of use of business-to-business (B2B) e-marketplaces by examining three basic variable domains; suppliers' internal environment, their external environment and the characteristics of the adopted B2B e-marketplace.Design/methodology/approach - A conceptual framework is developed based on extended literature review and examined on data collected from 87 suppliers that currently use Greek B2B e-marketplaces. Factor analysis and multiple discriminant analysis are applied to test the framework and its related hypotheses.Findings - Several hypotheses are formulated leading to the development of the proposed "B2B e-MarkFLU" conceptual framework. The research results show that factors from all the examined variable domains influence suppliers' level of use of B2B e-marketplaces. However, the B2B e-marketplace's characteristics are regarded as the most important of the three categories because of its higher impact on the involved suppliers, whereas the factors from the external environment have the lowest impact.Originality/value - The research helps to fill an existing gap in the study of B2B e-marketplaces' post-adoption stage, as there have been extremely limited empirical studies after their adoption phase. To our knowledge, this paper comprises the first empirical attempt aimed to investigate thoroughly the three aforementioned variable domains by researching suppliers' active participation in B2B e-marketplaces.
Year
DOI
Venue
2012
10.1108/02635571211225512
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Keywords
Field
DocType
Business-to-business e-marketplaces, Business-to-business marketing, Post-adoption stage, Level of use, Suppliers, Business-to-business e-commerce, Electronic commerce
Multiple discriminant analysis,Engineering,Conceptual framework,Marketing
Journal
Volume
Issue
ISSN
112
3-4
0263-5577
Citations 
PageRank 
References 
3
0.37
46
Authors
2
Name
Order
Citations
PageRank
Vaggelis Saprikis1544.36
Maro Vlachopoulou28912.90