Name
Abstract | ||
|---|---|---|
This conceptual paper revisits earlier research to outline contemporary thinking on the planning and implementation of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks, which appear to offer insights into the complexities and uncertainties associated with critical channels and new mediums for proactive marketing approaches. The emphasis within the paper is on the effective implementation of strategies driven by electronic networks generated through the internet. The firm implementing a cyber marketing strategy will have to consider the fit between organisational systems, procedures and objectives and the new challenges raised by the online transaction channel. |
Year | DOI | Venue |
|---|---|---|
2004 | 10.1504/IJITM.2004.005029 | IJITM |
Keywords | Field | DocType |
cyber-marketing planning,critical channel,cyber marketing strategy,new medium,contemporary thinking,cyber-marketing strategy,effective implementation,earlier research,new challenge,conceptual paper,proactive marketing approach,strategic planning,implementation,communications,internet | Marketing management,Marketing strategy,Marketing research,Knowledge management,Digital marketing,Engineering,Database transaction,Strategic planning,Marketing,The Internet | Journal |
Volume | Issue | Citations |
3 | 2-4 | 0 |
PageRank | References | Authors |
0.34 | 1 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Ashok Ranchhod | 1 | 32 | 10.13 |
| Calin Gurau | 2 | 8 | 2.40 |
| Ray Hackney | 3 | 421 | 36.94 |