Title
Interaction networks and patterns of guild community in massively multiplayer online games.
Abstract
In this study, we adopted the social network analysis (SNA) approach and applied it to massively multiplayer online games studies. Virtual participant observation was carried out through which we identified seven types of interaction (grouped into task and social orientated interaction categories) using thematic analysis and recorded “who-talk-to-whom” relationships for each of these seven interaction types. The first part of the study was conducted to explore descriptively the patterns of user interaction. It was followed by a detailed study to look into these issues using SNA statistical techniques known as P* modeling. We found that task interactions were more unequal and expansive while social interactions were more densely knitted, resulting in horizontal and cohesive group formation. The studies also demonstrated the benefits of combining SNA and qualitative methods.
Year
DOI
Venue
2011
10.1007/s13278-011-0025-9
Social Netw. Analys. Mining
Keywords
Field
DocType
Massively multiplayer online games, P* model, Social network analysis, Virtual community
Thematic analysis,Guild,Participant observation,World Wide Web,Computer science,Social network analysis,Expansive,Qualitative research,Virtual community
Journal
Volume
Issue
ISSN
1
4
1869-5469
Citations 
PageRank 
References 
10
0.64
13
Authors
1
Name
Order
Citations
PageRank
Chee Siang Ang128130.47