Paper Info
Title
Brickstreams: physical hypermedia driven customer insight
Abstract
Brickstreams is a system that employs hypermedia structures in physical spaces, specifically in brick-and-mortar retail environments, to capture insight into customer behavior. By instrumenting and tracking interactions with tagged products in retail stores, and by using demographic and location intelligence, our system is able to bring the benefits of online clickstream analysis to the brick and mortar world. We have implemented a prototype of Brickstreams, realized through REST web services and mobile device clients.
Year
DOI
Venue
2010
10.1145/1810617.1810676
HT
Keywords
Field
DocType
physical hypermedia,mobile device client,customer behavior,rest web service,online clickstream analysis,brick-and-mortar retail environment,location intelligence,retail store,customer insight,mortar world,physical space,hypermedia structure,mobile device,web service
Customer intelligence,World Wide Web,Clickstream,Computer science,Hypermedia,Location intelligence,Mobile device,Brick and mortar,Web service,Multimedia,Customer insight
Conference
Citations 
PageRank 
References 
0
0.34
4
Authors
3
Name
Order
Citations
PageRank
Riddhiman Ghosh134816.06
Jhilmil Jain213417.91
Mohamed Dekhil310818.35