Paper Info
Title
Investigating the factors affecting university students' e-loyalty intention towards the Blackboard system
Abstract
The implementation of Blackboard system as a teaching and learning tool has grown rapidly world-wide in recent years. Yet, limited research has been conducted to investigate the factors influencing students' e-loyalty intention towards this technology. By extending the technology acceptance model, this paper aims to provide a research model for examining the indirect impact of enjoyment and computer anxiety on students' e-loyalty intention towards Blackboard and the direct impact of subjective norms on students' e-loyalty intention towards Blackboard. To test the proposed research model, data are collected through a questionnaire survey distributed among undergraduate university students in the United Arab Emirates. Structural equation modelling techniques are used in this study to verify the causal relationships between the variables.
Year
DOI
Venue
2012
10.1504/IJBIS.2012.045717
IJBIS
Keywords
Field
DocType
united arab emirates,blackboard system,indirect impact,limited research,causal relationship,proposed research model,direct impact,university student,research model,technology acceptance model,e-loyalty intention,ca,sn
Educational software,Management information systems,Structural equation modeling,Computer science,Technology acceptance model,Blackboard system,Knowledge management,Computer anxiety,Questionnaire,Higher education
Journal
Volume
Issue
Citations 
9
3
3
PageRank 
References 
Authors
0.39
48
2
Name
Order
Citations
PageRank
Samar Mouakket1928.51
Mohammad Ahmad Al-hawari230.39