Title
Reverse bullwhip effect in pricing
Abstract
Price variability is one of the major causes of the bullwhip effect. This paper analyzes the impact of procurement price variability in the upstream of a supply chain on the downstream retail prices. Procurement prices may fluctuate over time, for example, when the supply chain players deploy auction type procurement mechanisms, or if the prices are dictated in market exchanges. A game theory framework is used here to model a serial supply chain. Sequential price game scenarios are investigated to show that there is an increase in retail price variability and an amplified reverse bullwhip effect on prices (RBP) under certain demand conditions.
Year
DOI
Venue
2009
10.1016/j.ejor.2007.09.009
European Journal of Operational Research
Keywords
Field
DocType
Pricing,Bullwhip effect,Supply chain management,Game theory
Economics,Bullwhip effect,Supply chain management,Game theory,Supply chain,Procurement,Sequential game,Bidding,Operations management
Journal
Volume
Issue
ISSN
192
1
0377-2217
Citations 
PageRank 
References 
8
0.61
8
Authors
2
Name
Order
Citations
PageRank
Ertunga C. Özelkan1718.88
Metin Çakanyildirim215012.59