Name
Abstract | ||
|---|---|---|
Persuasive technology is defined as "any interactive product designed to change attitudes or behaviours by making desired outcomes easier to achieve". It can take the form of interactive web applications, hand held devices, and games. To date there has been limited research into persuasive technology outside of America. Cross-cultural research shows that in order for persuasion to be most eective, it is often neces- sary to draw upon important cultural themes of the target audience. Applying this insight to persuasive technology, we claim that the set of persuasive tech- nology strategies as described by B J Fogg caters to a largely individualist audience. Drawing upon cross- cultural psychology and sociology findings about pat- terns of behaviour commonly seen in collectivists, we present a principled set of collectivism-focused per- suasive technology strategies. These strategies are: group opinion, group surveillance, deviation monitor- ing, disapproval conditioning, and group customisa- tion. We also demonstrate how application of the strategies can support the design of a collectivist, per- suasive game. |
Year | DOI | Venue |
|---|---|---|
2006 | 10.1145/1151758.1151767 | Australasian User Interface Conference |
Keywords | Field | DocType |
cross-cultural research,persuasive technology,individualist audience,group customisation,group opinion,group surveillance,collectivist culture,persuasive interaction,persuasive game,persuasive technology strategy,collectivism-focused persuasive technology strategy,interactive product,culture,games.,games,product design,technology strategy,cross cultural research | Persuasive technology,Persuasion,Public relations,Computer science,Hand held devices,Target audience,Human–computer interaction,Web application,Collectivism,Individualism | Conference |
ISBN | Citations | PageRank |
1-920682-32-5 | 20 | 1.71 |
References | Authors | |
8 | 5 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Rilla Khaled | 1 | 1096 | 81.72 |
| Robert Biddle | 2 | 137 | 21.03 |
| James Noble | 3 | 1683 | 163.52 |
| Pippin Barr | 4 | 222 | 21.98 |
| Ronald Fischer | 5 | 22 | 2.13 |