Name
Title | ||
|---|---|---|
The impact of reputation on supply chains. An analysis of permanent and discounted reputation. |
Abstract | ||
|---|---|---|
In long-term recurring contractual relationships, which are common in the B2B-arena, reputation and trust play a crucial role.
This analysis investigates the joint impact of reputation and price-based ranking of suppliers on the material flow in the
supply chain. Positive reputation proves to be a key factor in reaching dominating market positions, which illustrates the
importance of building brand awareness in all stages of a supply chain. Through our simulation, it will be observed that the
ranking of suppliers by reputation-based choice has a stabilizing effect on the material flow in the supply chain. A strong
reputation component in the individual choice stimulates the formation of monopolies, while the discount of reputation imposes
a countertendency on this effect. The Bullwhip Effect, another phenomenon that carries a countertendency to the reputation-based
monopoly effect, is observed to be even stronger for members of tiers with a high fluctuation of order rates. |
Year | DOI | Venue |
|---|---|---|
2005 | 10.1007/s10257-005-0007-4 | Inf. Syst. E-Business Management |
Keywords | Field | DocType |
material flow,supply chain management,bullwhip effect,supply chain | Computer science,Microeconomics,Material flow,Bullwhip effect,Supply chain management,Supply chain,Agent-based computational economics,Monopoly,Brand awareness,Reputation | Journal |
Volume | Issue | ISSN |
3 | 4 | 1617-9854 |
Citations | PageRank | References |
6 | 0.45 | 6 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| J Franke | 1 | 109 | 19.49 |
| Tim Stockheim | 2 | 75 | 11.17 |
| Wolfgang König | 3 | 20 | 4.34 |