Paper Info
Title
Towards an iMAS Model Ontology: An Intelligent Mobile Advertising Service
Abstract
Intelligent mobile advertising is an important area for business growth. The foundation of this growth is largely dependent on the semantic web that relies on ontologies to provide various taxonomies. The Intelligent Mobile Advertising Service (iMAS) ontology is developed from its roots in marketing, enabling the development of the Mobile Semantic Advertising Model (MSAM). However, the dynamic nature of marketing in today's world of the web has led to the work done on the iMAS location based service. The prototype was tested and the results were applied to the development of MSAM ontology. This paper introduces a formal approach to the iMAS model ontology. An overview of retail and marketing ontologies and the iMAS model ontology is discussed. The final section covers challenges and future work.
Year
DOI
Venue
2013
10.1109/CISIS.2013.93
Complex, Intelligent, and Software Intensive Systems
Keywords
Field
DocType
imas location,msam ontology,business growth,future work,mobile semantic advertising model,intelligent mobile advertising service,marketing ontology,imas model ontology,dynamic nature,semantic web,web pages,owl,semantics,mobile computing,ontology,retailing,advertising,ontologies,mobile communication
Ontology (information science),Ontology,Ontology-based data integration,World Wide Web,Process ontology,Computer science,Location-based service,Knowledge management,Semantic Web,OWL-S,Upper ontology
Conference
ISBN
Citations 
PageRank 
978-0-7695-4992-7
0
0.34
References 
Authors
5
3
Name
Order
Citations
PageRank
Cain Evans1575.63
Jagdev Bhogal2124.08
Salameh Abu Rmeileh300.68