Paper Info
Title
Mobile multimedia: identifying user values using the means-end theory
Abstract
This paper shows how basic human values are related to behavior patterns of the usage and production of mobile multimedia content. For these purposes we applied an interview technique called "Laddering", a technique referring to the means-end theory. These in-depth interviews establish relations between product characteristics (attributes), user behaviors (consequences) and basic values and user goals. We carried out interviews with 24 respondents. We found that the entertainment of other people, the exchange of content, the desire to save time and strategies to influence one's mood are the main driving forces for multimedia usage. Those are strongly related to basic values like social recognition, pleasure and happiness as well as to ambition. It is shown that usability aspects, like an intuitive UI, are strongly related to the users' desire for being effective and ambitious. Summarizing, we report the method's applicability in the realm of (mobile) HCI.
Year
DOI
Venue
2008
10.1145/1409240.1409259
Mobile HCI
Keywords
Field
DocType
intuitive ui,interview technique,behavior pattern,user behavior,mobile multimedia content,multimedia usage,means-end theory,basic value,user goal,in-depth interview,basic human value,user experience
Mood,User experience design,Laddering,Realm,Entertainment,Usability,Psychology,Human–computer interaction,Pleasure,Happiness,Multimedia
Conference
Citations 
PageRank 
References 
12
0.89
16
Authors
4
Name
Order
Citations
PageRank
Michael Leitner1946.43
Peter Wolkerstorfer2967.62
Reinhard Sefelin321634.03
Manfred Tscheligi42567570.72