Paper Info
Title
Investigating attractiveness in web user interfaces
Abstract
A theoretical framework for assessing the attractiveness of websites based on Adaptive Decision Making theory is introduced. The framework was developed into a questionnaire and used to evaluate three websites which shared the same brand and topic but differed in aesthetic design. The DSchool site was favoured overall and was best for aesthetics and usability. The subjective ratings of the sites were in conflict with the subject-reported comments on usability problems. Subjects were given two scenarios for their preference. They changed their preference from the DSchool to the HCI Group's site for the more serious (PhD study) scenario; however, design background students remained loyal to the DSchool. The implications of framing and halo effects on users' judgement of aesthetics are discussed.
Year
DOI
Venue
2007
10.1145/1240624.1240687
CHI
Keywords
Field
DocType
adaptive decision,dschool site,design background student,web user interface,phd study,usability problem,theoretical framework,subject-reported comment,hci group,aesthetic design,halo effect,attractiveness,aesthetics,user interface,usability
Framing (construction),Computer science,Usability,Judgement,Attractiveness,Human–computer interaction,Decision theory,Aesthetic design,User interface,Multimedia
Conference
Citations 
PageRank 
References 
56
2.66
18
Authors
3
Name
Order
Citations
PageRank
Jan Hartmann129712.57
Alistair G. Sutcliffe22913256.17
Antonella De Angeli392575.05