Paper Info
Title
Do you know the speaker?: an online experiment with authority messages on event websites
Abstract
With the widespread adoption of the Web, many companies and organizations have established websites that provide information and support online transactions (e.g., buying products or viewing content). Unfortunately, users have limited attention to spare for interacting with online sites. Hence, it is of utmost importance to design sites that attract user attention and effectively guide users to the product or content items they like. Thus, we propose a novel and scalable experimentation approach to evaluate the effectiveness of online site designs. Our case study focuses on the effects of an authority message on visitors' browsing behavior on workshop and seminar online announcement sites. An authority message emphasizes a particular prominent speaker and his/her achievements. Through dividing users into control and treatment groups and carefully tracking their online activities, we observe that the authority message influences the way users interact with page elements on the website and increases their interests in the authority speakers.
Year
DOI
Venue
2014
10.1145/2567948.2580068
WWW (Companion Volume)
Keywords
Field
DocType
authority message,online site design,authority speaker,online activity,event web,online transaction,users interact,content item,online experiment,seminar online announcement site,limited attention,online site
Treatment and control groups,World Wide Web,Spare part,Computer science,Behavioral analysis,User interface,Scalability
Conference
Citations 
PageRank 
References 
2
0.42
7
Authors
4
Name
Order
Citations
PageRank
Kwan Hui Lim118416.80
Binyan Jiang251.80
Ee-Peng Lim35889754.17
Palakorn Achananuparp430223.16