Name
Abstract | ||
|---|---|---|
We conducted an experiment to investigate if computers could motivate users to change their behavior. By leveraging a social dynamic called the "rule of reciprocity," this experiment demonstrated that users provided more helping behavior to a computer that had helped them previously than to a different computer. Users also worked longer, performed higher quality work, and felt happier. Conversely, the data provide evidence of a retaliation effect. |
Year | DOI | Venue |
|---|---|---|
1997 | 10.1145/1120212.1120419 | CHI Extended Abstracts |
Keywords | Field | DocType |
social dynamic,empirical study,behavior change,social dynamics,reciprocity,agents,empirical studies | Persuasion,Computer science,Helping behavior,Media equation,Human–computer interaction,Reciprocity (social psychology),Social dynamics,Empirical research,Behavior change | Conference |
ISBN | Citations | PageRank |
0-89791-926-2 | 41 | 20.74 |
References | Authors | |
2 | 2 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| B. J. Fogg | 1 | 2694 | 515.36 |
| Clifford Nass | 2 | 2416 | 587.98 |