Paper Info
Title
Voice-based marketing for agricultural products: a case study in rural Northern Ghana
Abstract
We present a study conducted in rural Northern Ghana about issues around the marketing of agricultural products and the need of mobile-based ICT solutions. The need for the spread of information and web access to communities in developing countries has given rise to the design and development of numerous ICT solutions, many of which have focused on the recent increase of mobile usage in developing countries. The contributions of this paper are: 1) Empirical results from a field survey run in Northern Ghana, which points to issues of a lack of buyers, low price offers and lack of transportation to sale points as the main issues in marketing of agricultural products and also points to the potential for mobile-based ICT solutions to mitigate the pertinent issues within the case study, but also in other areas. 2) The development of a voice-based prototype that allows medium to large-scale farmers in rural areas to place advertisements on the World Wide Web. The prototype was evaluated based on functionality and feasibility, including financial sustainability.
Year
DOI
Venue
2013
10.1145/2517899.2517924
ICTD (2)
Keywords
Field
DocType
mobile-based ict solution,empirical result,voice-based marketing,rural northern ghana,voice-based prototype,rural area,numerous ict solution,agricultural product,case study,world wide web,northern ghana,agriculture,mobile
Field survey,Computer science,Web access,Developing country,Rural area,Agriculture,Information and Communications Technology,E-agriculture,Marketing,Sustainability
Conference
Citations 
PageRank 
References 
1
0.37
1
Authors
3
Name
Order
Citations
PageRank
Francis Dittoh110.37
Chris van Aart214315.83
Victor de Boer318129.78