Title
Toward a Theory of Behavioral Operations
Abstract
Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are fully rational or at least can be induced to behave rationally. Many other disciplines, including economics, finance, and marketing, have successfully incorporated departures from this rationality assumption into their models and theories. In this paper, we argue that operations management scholars should do the same. We explore the theoretical and practical implications of incorporating behavioral and cognitive factors into models of operations management and suggest fruitful avenues for research in behavioral operations.
Year
DOI
Venue
2008
10.1287/msom.1070.0205
M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT
Keywords
Field
DocType
behavioral operations,decision making,beer game,system dynamics,cognitive biases
Cognitive bias,Rationality,Behavioral operations research,Computer science,System dynamics,Cognition,Management system,Operations management,Management science
Journal
Volume
Issue
ISSN
10
4
1523-4614
Citations 
PageRank 
References 
59
3.31
13
Authors
2
Name
Order
Citations
PageRank
Francesca Gino1777.47
Gary P. Pisano221925.64