Title
Informed prediction with incremental core-based friend cycle discovering
Abstract
With more and more new social network services appearing, the volumes of data they created are continuous increasing at an astonishing speed. These data represent a snapshot of what real social network happening and evolving, and they contain the basic relationships and interacted behaviors among users. Core-based friend cycles are connected nodes around given "core node", and their interaction pattern with core node may reveal potential habits of users. This may be useful for online personalized advertising, online public opinion analysis, and other fields. To search core-based friend cycles by global method needs to scan the entire graph of social network every time, and thus its efficiency is low. This study (1) modeled the core-based friend cycles with core-based subgraphs;(2) provided algorithms to find structure and evolving interaction pattern of friend cycles around a given core node in online social network; (3) discussed and analyzed the design of incremental search algorithm theoretically; (4)applied the provided model to do informed prediction between node and its core-based friend cycles and received hit rate over 77.6%;(5) provided sufficient experiments and proven the newly proposed approach with good scalability and efficiency.
Year
DOI
Venue
2011
10.1007/978-3-642-23535-1_45
WAIM
Keywords
Field
DocType
incremental core-based friend cycle,social network,core node,core-based friend cycle,friend cycle,online personalized advertising,informed prediction,online social network,real social network,new social network service,core-based subgraphs,interaction pattern
Hit rate,Graph,Data mining,Social network,Computer science,Incremental search,Personalized marketing,Snapshot (computer storage),Scalability
Conference
Volume
ISSN
Citations 
6897
0302-9743
0
PageRank 
References 
Authors
0.34
6
5
Name
Order
Citations
PageRank
Yue Wang1186.63
weijing huang2312.39
Wei Chen3365.82
WANG Teng-Jiao435248.09
YANG Dong-Qing5975201.51