Name
Title | ||
|---|---|---|
eBusiness and Information Systems: Academic Programs in Australia and New Zealand in the e-Age |
Abstract | ||
|---|---|---|
Universities are increasingly turning to 'fashionable' education programs to attract bright, high-quality students to both under-graduate and post-graduate degree programs. Traditional offerings in technology areas, such as Information Systems and Information Technology are being augmented by newer, more marketable degrees in areas such as eCommerce/eBusiness. This paper analyses the eCommerce/eBusiness and Information Systems (IS) / Information Technology (IT) academic programs in Australian and New Zealand universities on the basis of Kotler and Fox's service offering model of educational institutions; and considers what differences exist between these two apparently similar areas of academic endeavour. Finally we look at the trends of academic program delivery in the e-age and question whether universities need to take a more consumer-product approach to the issue of attracting appropriate students. |
Year | Venue | Keywords |
|---|---|---|
2001 | Bled eConference | information technology,information system |
Field | DocType | Citations |
Information system,Electronic business,Information technology,Marketing,Business | Conference | 1 |
PageRank | References | Authors |
0.63 | 7 | 2 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Elsie S. K. Chan | 1 | 4 | 2.47 |
| Paula M. C. Swatman | 2 | 577 | 89.26 |