Name
Abstract | ||
|---|---|---|
Consumer-to-consumer (C2C) e-commence is a growing area of e-commerce. However; according to a meta-analysis of critical themes of e-commerce, C2C e-commerce was only represented in the area of online auctions (Wareham, Zheng, & Straub, 2005). C2C e-commerre can encompass much more than just auctions. The question then becomes, "is C2C e-commetre a Off erent research area that deserves its own stream of researrh?" This study adapts constructs from a business-to-consumer (B2C) e-commerce study of satisfaction (Devaraj, Fan, & Kohli, 2002) to determine what, if any, the differences are in the C2C e-commerce arena. The constructs include elements of the technology acceptance model (TA/ti), which includes perceived ease of use and usefulness; transaction cost analysis (TCA), which includes uncertainty, asset specificity, and time; and service quality (SERVOUAL), which includes reliability, responsiveness, assurance, and empathy. Participants in the study answered questions regarding these various constructs in relation to their experiences with C2C e-commerre. The findings indicate that TAM 7C4, and SERVQUAL all impact satisfaction in C2C e-commerce. Reliability and responsiveness (areas of service quality) were found to influence C2C e-commerce satisfaction, where as they were not found to be an influence in the B2C study. These findings warrant further research in the C2C e-commerce arena. The study provides implications for future research and practice. |
Year | DOI | Venue |
|---|---|---|
2007 | 10.4018/jeco.2007100103 | JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS |
Keywords | Field | DocType |
C2C, electronic-commerce, online shopping, satisfaction, service quality, technology acceptance model, transaction cost analysis | Asset specificity,Transaction cost,Economics,SERVQUAL,Advertising,Service quality,Usability,Technology acceptance model,Common value auction,E-commerce,Marketing | Journal |
Volume | Issue | ISSN |
5 | 4 | 1539-2937 |
Citations | PageRank | References |
9 | 0.47 | 24 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| KIKU JONES | 1 | 85 | 6.11 |
| LORI N. K. LEONARD | 2 | 271 | 17.94 |