Title
Profit Maximizing Distributed Service System Design with Congestion and Elastic Demand
Abstract
In this paper we develop a service network design model that explicitly takes into account the elasticity of customer demand with respect to travel distance and congestion delays. The model incorporates a feedback loop between customer demand and congestion at the facilities. The problem is to determine the number of facilities, their locations, their service capacity, and the assignment of customers to facilities so as to maximize the overall profit of the system. Two versions of the problem are presented. In one, each facility is modeled as an M/M/1 queuing system where the service rate is a decision variable; in the other one, the facility is modeled as an M/M/k queuing model where the service rate is given, but the number k is a decision variable. An exact algorithm and heuristics are developed and tested via computational experiments. Although our model is of the “directed choice” type where the assignment of customers to facilities is controlled by the decision maker, computational results show that in the vast majority of cases the customers are assigned to the utility-maximizing facility, indicating that there is no conflict between the customers' and decision makers' goals. A case study of locating preventive medicine clinics in Toronto, Ontario, illustrates the model.
Year
DOI
Venue
2012
10.1287/trsc.1110.0392
Transportation Science
Keywords
Field
DocType
computational result,customer demand,elastic demand,utility-maximizing facility,service system design,congestion delay,service rate,service network design model,decision variable,computational experiment,service capacity,decision maker,profits,networks,elasticity economics,demand,maximization,integer programming,nonlinear programming
Mathematical optimization,Network planning and design,Price elasticity of demand,Heuristics,Queueing theory,Queue management system,Profit maximization,Maximization,Mathematics,Traffic congestion,Operations management
Journal
Volume
Issue
ISSN
46
2
0041-1655
Citations 
PageRank 
References 
10
0.56
15
Authors
3
Name
Order
Citations
PageRank
Robert Aboolian11229.15
O. Berman21604231.36
Dmitry Krass348382.08