Name
Title | ||
|---|---|---|
A fuzzy logic-based system for assessing the level of business-to-consumer (B2C) trust in electronic commerce |
Abstract | ||
|---|---|---|
The purpose of this paper is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This paper uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business-to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user's transaction decision process, and also an assisted reasoning tool for the online user. |
Year | DOI | Venue |
|---|---|---|
2005 | 10.1016/j.eswa.2004.12.039 | Expert Syst. Appl. |
Keywords | Field | DocType |
human reasoning,reasoning tool,critical factor,hidden relationship,b2c vendor,transaction decision process,fuzzy logic,business-to-consumer,online user,human decision process,e-commerce,electronic commerce,fuzzy logic-based system,business to consumer,e commerce | Critical factors,Consumer-to-business,Computer science,Fuzzy logic,Knowledge management,Decision process,Database transaction,E-commerce | Journal |
Volume | Issue | ISSN |
28 | 4 | Expert Systems With Applications |
Citations | PageRank | References |
11 | 1.20 | 1 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Fahim Akhter | 1 | 39 | 7.70 |
| Dave Hobbs | 2 | 129 | 14.01 |
| Zakaria Maamar | 3 | 301 | 27.23 |