Paper Info
Title
Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains.
Abstract
•We analyze a supply chain with a manufacturer-sponsored gift card with purchase.•The gift card is redeemable on all products at the retailer.•We identify optimal wholesale price, retail price, and gift card value.•We identify conditions under which gift cards make all parties better off.•We develop an incentive scheme to improve supply chain performance.
Year
DOI
Venue
2013
10.1016/j.ejor.2013.04.012
European Journal of Operational Research
Keywords
Field
DocType
Pricing,Retail,Supply chain management
Incentive,Commerce,Supply chain management,Gift card,Profitability index,Supply chain,Gross margin,Valuation (finance),Mathematics,Cash
Journal
Volume
Issue
ISSN
230
2
0377-2217
Citations 
PageRank 
References 
4
0.57
12
Authors
3
Name
Order
Citations
PageRank
Moutaz Khouja120419.29
Hari K. Rajagopalan21178.33
Jing Zhou332754.75