Name
Abstract | ||
|---|---|---|
Direct marketing is a new business model by an interactive one-to-one communication between marketer and customer. There is great potential for data mining to make useful contributions to the marketing discipline for business intelligence. This paper provides an overview on the recent development in data mining applications for direct marketing. |
Year | DOI | Venue |
|---|---|---|
2003 | 10.1007/3-540-39205-X_83 | RSFDGrC |
Keywords | Field | DocType |
interactive one-to-one communication,business intelligence,new business model,great potential,direct marketing,useful contribution,recent development,marketing discipline,data mining application,data mining,business model | Marketing management,Marketing strategy,Marketing science,Marketing research,Data mining,Computer science,Business marketing,Return on marketing investment,Digital marketing,Relationship marketing | Conference |
Volume | ISSN | ISBN |
2639 | 0302-9743 | 3-540-14040-9 |
Citations | PageRank | References |
9 | 0.77 | 4 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Chuangxin Ou | 1 | 35 | 3.06 |
| Chunnian Liu | 2 | 561 | 61.58 |
| Jiajing Huang | 3 | 9 | 0.77 |
| Ning Zhong | 4 | 2907 | 300.63 |