Title
Social interaction and continuance intention in online auctions: A social capital perspective
Abstract
This study explores how interaction within an online auction community affects online auction actor intention to continue trading with others. Adopting a social perspective drawing on social capital theory and IS literature, this study investigates how interactions among actors contribute to the creation and advancement of social capital. The analytical results demonstrate that the influence of user interaction on continuance intention in online auctions is mediated by the creation of various dimensions of social capital at the community level. Finally, the implications of the study findings are discussed.
Year
DOI
Venue
2009
10.1016/j.dss.2009.04.013
Decision Support Systems
Keywords
Field
DocType
online auction,social capital,continuance intention,social network,social interaction,user interaction,social perspective drawing,social capital theory,online auction community,social capital perspective,study finding,online auction actor intention,community level
Social relation,Social capital,Continuance,Social network,Computer science,Common value auction,User interface,Online auction,Bidding,Marketing
Journal
Volume
Issue
ISSN
47
4
Decision Support Systems
Citations 
PageRank 
References 
38
0.85
30
Authors
2
Name
Order
Citations
PageRank
Jyun-Cheng Wang117415.67
Ming-Jiin Chiang2380.85