Paper Info
Title
The potentialities of focus groups in E-business research: theory validation
Abstract
Focus groups enable the rapid and timely collation, integration and assembly of the views of a variety of different types of stakeholders into plausible theory. This paper examines the usefulness of the focus group as an e-business research method, using an exemplar of focus group deployment for the purpose of theory validation as its illustration. Our results suggest that a focus group can be effective as a strategy in e-business research, providing a useful alternative or complementary method to more traditional empirical methods. We provide a set of guidelines for effective focus groups in e-business research, which may prove useful to researchers contemplating employing the focus group method in a research design.
Year
DOI
Venue
2002
10.1007/978-0-387-35692-1_12
E-Business: Multidisciplinary Research and Practice
Keywords
DocType
Volume
complementary method,focus group deployment,research design,e-business research,focus group method,focus group,plausible theory,e-business research method,theory validation,traditional empirical method,effective focus group
Conference
123
ISSN
ISBN
Citations 
1571-5736
1-4020-7450-6
5
PageRank 
References 
Authors
0.58
11
2
Name
Order
Citations
PageRank
Sharman Lichtenstein112114.91
Paula M. C. Swatman257789.26