Name
Abstract | ||
|---|---|---|
We developed and empirically validated a process model of web site success in an online shopping context by identifying the role of pleasure as a key mediating variable. Web site evaluations (of content, organization, and technology) were posited as affecting the success (involving satisfaction, commitment, and trust) of a multi-dimensional web site. Pleasure was introduced as a key variable, mediating the relationship between web site evaluation and web site success. We found that pleasure partially mediated the evaluations-success relationship and also found significant support for direct relationships between web site evaluations and success. Additionally, satisfaction was found to be instrumental in helping predict user commitment and trust that online shoppers placed on the site owner. |
Year | DOI | Venue |
|---|---|---|
2006 | 10.1016/j.im.2005.10.005 | Information & Management |
Keywords | Field | DocType |
online shopping context,evaluations-success relationship,web site success,direct relationship,web site design,multi-dimensional web site,web site evaluation,web site pleasure,online shopper,key mediating variable,site owner,key variable | Mediation (statistics),Success factors,Advertising,Knowledge management,Pleasure,Information and Communications Technology,Engineering,Web site | Journal |
Volume | Issue | ISSN |
43 | 4 | Information & Management |
Citations | PageRank | References |
65 | 2.54 | 24 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Kristof De Wulf | 1 | 65 | 2.54 |
| Niels Schillewaert | 2 | 65 | 2.54 |
| Steve Muylle | 3 | 251 | 14.63 |
| Deva Rangarajan | 4 | 65 | 2.54 |