Paper Info
Title
Personalisation in the wild: providing personalisation across semantic, social and open-web resources
Abstract
One of the key motivating factors for information providers to use personalization is to maximise the benefit to the user in accessing their content. However, traditionally such systems have focussed on mainly corporate or professionally authored content and have not been able to leverage the benefits of other material already on the web, written about that subject by other authors. Such information includes open-web information as well as user-generated content such as forums, blogs, tags, etc. By providing personalized compositions and presentations across these heterogeneous information sources, a potentially richer user experience can be created, leveraging the mutual benefits of professionally authored content as well as open-web information and active user communities. This paper presents novel techniques and architectures that extend the personalization reserved for corporate or professionally developed content with that of user generated content and pages in the wild. Complementary affordances of Personalized Information Retrieval and Adaptive Hypermedia are leveraged in order to provide Adaptive Retrieval and Composition of Heterogeneous INformation sources for personalized hypertext Generation (ARCHING). The approach enables adaptive selection and navigation according to multiple adaptation dimensions and across a variety of heterogeneous data sources. The architectures have been applied in a real-life personalized customer care scenario and a user study evaluation involving authentic information needs has been conducted. The evidence clearly shows that the system successfully blends a user's search experience with adaptive selection and navigation techniques and that the user experience is improved in terms of both task assistance and user satisfaction.
Year
DOI
Venue
2011
10.1145/1995966.1995979
HT
Keywords
Field
DocType
user study evaluation,heterogeneous information source,adaptive selection,user satisfaction,user experience,open-web resource,richer user experience,open-web information,information provider,authentic information need,active user community,information need,information retrieval,professional development,user generated content
User-generated content,User experience design,World Wide Web,Information needs,Personalized search,Computer science,Adaptive hypermedia,User modeling,Computer user satisfaction,Multimedia,Personalization
Conference
Citations 
PageRank 
References 
12
0.70
20
Authors
3
Name
Order
Citations
PageRank
Ben Steichen123916.43
Alexander O'connor218414.32
Vincent Wade3120.70