Paper Info
Title
Using customers data for defining retail market size: a GIS approach
Abstract
Geographical Information Systems (GIS) systems provide a wide array of tools for site, demographic and competitive analyses which enable retailers and marketers to answer several questions that are related to retail location. The aim of this paper is to use GIS to define questions such as the market size of retail centres, the demographic profile of the retail customers in Jeddah, Saudi Arabia and the methods to expand the existing retail market. The Al-Hijaz shopping centre in the northern region of Jeddah was chosen for the analysis of its retail customers. ArcGIS software was used for data processing by the retail planners of this centre in evaluating the current retail market and identifying the possibilities for expansion. Several GIS functions and tools, such as address geocoding, feature query and identification, proximity and overlay analysis, were used. This methodology could help promote the effective marketing policy of shopping centres.
Year
DOI
Venue
2009
10.1504/IJBIS.2009.024100
IJBIS
Keywords
Field
DocType
retail customer,retail planner,customers data,market size,retail location,gis approach,competitive analysis,gis function,existing retail market,retail market size,retail centre,al-hijaz shopping centre,current retail market,gis,market analysis,geocoding
Information system,Market analysis,Data processing,Demographic profile,Geocoding,Computer science,Knowledge management,Market size,Software,Retail market,Marketing
Journal
Volume
Issue
Citations 
4
3
2
PageRank 
References 
Authors
0.39
9
1
Name
Order
Citations
PageRank
Abdulkader A. Murad172.03