Paper Info
Title
New Distribution Models for Financial Services: The Italian Banks' Approach to the On Line Trading Development
Abstract
In recent years, customers' demands on financial services have changed significantly and the number of customers who engage in electronic commerce for financial transactions has increased considerably in the past years (Business Week, May 25, 1998). Due to the increase in income as well as improved information on financial services, customers are becoming more price-sensitive, more rational in decision-making and thus more challenging to the vendors. The present analysis is focused on the Italian banking sector; however, some aspects taken into consideration here may be in common with other countries. Porter's five forces model is used to show how the Italian banks could leverage the advantageous cost asymmetries given by their existing distribution channels to pursue simultaneously cost leadership and differentiation, providing the trading on line service. The lack of specific competencies and assets together with a number of tactical and strategical drivers suggests that these new services could be object of outsourcing.
Year
Venue
Keywords
2000
Journal of Electronic Commerce Research
financial services,bank,electronic commerce
Field
DocType
Volume
Economics,Competence (human resources),Leverage (finance),Cost leadership,Outsourcing,Financial services,Financial transaction,Financial system,Finance,Marketing
Journal
1
Issue
Citations 
PageRank 
2
3
0.42
References 
Authors
0
2
Name
Order
Citations
PageRank
Franca Cantoni192.71
Cecilia Rossignoli2418.97