Name
Title | ||
|---|---|---|
Innovation-related benefits of social media in Business-to-Business customer relationships |
Abstract | ||
|---|---|---|
The aim of this research is to explore social media and its benefits and impacts especially from Business-to-Business B2B innovation and customer interface perspective, and to create a more comprehensive picture of the possibilities of the social media for the B2B sector. The B2B context is in many ways a very different environment for social media than Business-to-Consumer B2C context, and is still very little academically studied. A systematic literature review on B2B use of social media and achieved benefits and impacts in the innovation context was performed to answer the questions above and achieve the research goals. The study clearly demonstrates that not merely B2Cs, as commonly believed, but also B2Bs can benefit from involving customers in innovation by social media in a variety of ways. The reported benefits of social media use referred broadly to increased customer focus and understanding, increased level of customer service and decreased time-to-market. |
Year | DOI | Venue |
|---|---|---|
2013 | 10.1504/IJAMC.2013.053671 | IJAMC |
Keywords | Field | DocType |
innovation context,b2b sector,b2b context,social media,business-to-consumer b2c context,b2b innovation,business-to-business customer relationship,customer interface perspective,innovation-related benefit,increased customer focus,customer service,b2b use,web 2 0,innovation | Co-creation,Social media,Customer service,Systematic review,Customer to customer,Computer science,Knowledge management,Customer advocacy,Web 2.0,Business-to-business | Journal |
Volume | Issue | Citations |
5 | 1 | 1 |
PageRank | References | Authors |
0.35 | 4 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jari J. Jussila | 1 | 16 | 1.17 |
| Hannu Kärkkäinen | 2 | 77 | 14.14 |
| Maija Leino | 3 | 5 | 0.86 |