Title
Collaboration Strategy of Business-to-Business Enhancing Customer Satisfaction
Abstract
This paper focuses on demand chain management, which accomplishes the synchronization of demand with supply through collaboration of buyer and supplier across the chain. And the purpose of it is to find the relationship between four integration strategies produced by combining supply integration and demand integration and its impacts on two performances, operating efficiency and customer satisfaction. The relationship is analyzed with respect to manufacturing and services respectively. Interestingly, our results show that the strength of integration affects differently two performances.
Year
Venue
Keywords
2004
SHAPING BUSINESS STRATEGY IN A NETWORKED WORLD, VOLS 1 AND 2, PROCEEDINGS
supply chain,web-based integration strategy,demand integration,supply intearation,efficiency,customer satisfaction
Field
DocType
Citations 
Customer retention,Customer satisfaction,Synchronization,On demand,Customer to customer,Supply chain management,Supply chain,Industrial organization,Marketing,Business-to-business,Business
Conference
0
PageRank 
References 
Authors
0.34
2
2
Name
Order
Citations
PageRank
Chulsoo Kim193.90
Youn Tae Kim23811.62