Name
Abstract | ||
|---|---|---|
We present a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target behaviors and on relevant theories and techniques. This new approach to persuasive design, as well as the terminology we propose, can lead to insights into the patterns of behavior change. The Behavior Wizard can also increase success rates in academic studies and commercial products. The most current version of this method is at www.BehaviorWizard.org. |
Year | DOI | Venue |
|---|---|---|
2010 | 10.1007/978-3-642-13226-1_13 | PERSUASIVE |
Keywords | Field | DocType |
target behavior,behavior change target,behavior wizard,academic study,behavior change,persuasive design,later stage,new approach,current version,commercial product,behavior modeling,habits | Social psychology,Terminology,Computer science,Captology,Wizard,Behavior change | Conference |
Volume | ISSN | ISBN |
6137 | 0302-9743 | 3-642-13225-1 |
Citations | PageRank | References |
42 | 2.84 | 49 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| B. J. Fogg | 1 | 2694 | 515.36 |
| Jason Hreha | 2 | 42 | 2.84 |