Title
The dynamics of repeat consumption
Abstract
We study the patterns by which a user consumes the same item repeatedly over time, in a wide variety domains ranging from check-ins at the same business location to re-watches of the same video. We find that recency of consumption is the strongest predictor of repeat consumption. Based on this, we develop a model by which the item from $t$ timesteps ago is reconsumed with a probability proportional to a function of t. We study theoretical properties of this model, develop algorithms to learn reconsumption likelihood as a function of t, and show a strong fit of the resulting inferred function via a power law with exponential cutoff. We then introduce a notion of item quality, show that it alone underperforms our recency-based model, and develop a hybrid model that predicts user choice based on a combination of recency and quality. We show how the parameters of this model may be jointly estimated, and show that the resulting scheme outperforms other alternatives.
Year
DOI
Venue
2014
10.1145/2566486.2568018
WWW
Keywords
Field
DocType
exponential cutoff,recency-based model,item quality,reconsumption likelihood,power law,repeat consumption,hybrid model,resulting scheme,business location,user choice
Data mining,Exponential function,Computer science,Cutoff,Ranging,Power law
Conference
Citations 
PageRank 
References 
28
0.98
6
Authors
4
Name
Order
Citations
PageRank
Ashton Anderson159328.11
Ravi Kumar2139321642.48
Andrew Tomkins393881401.23
Sergei Vassilvitskii42750139.31