Name
Abstract | ||
|---|---|---|
In this study, we propose a product network analysis, a network-based analysis to analyze a network-leveled relation among all products. Compared to market basket analysis, which focuses on the transaction-leveled relation between products, the suggested product network analysis focuses on extended network-leveled point of view of the relation between all products. For such a purpose, we suggest two kinds of product networks, market basket networks and co-purchased product networks. Two networks are comparatively evaluated to analyze the topological characteristics and the structure of those networks. The extended use of market basket analysis, network-leveled analysis are expected to be more effectively and efficiently used in personalized services, such as cross selling, up selling, and personalized product display utilizing the deep relation between products. |
Year | DOI | Venue |
|---|---|---|
2012 | 10.1016/j.eswa.2012.01.066 | Expert Syst. Appl. |
Keywords | Field | DocType |
network-leveled relation,personalized product display,deep relation,suggested product network analysis,market basket analysis,network-leveled analysis,co-purchased product network,product network analysis,product network,network-based analysis,social network analysis | Data mining,Market basket,Computer science,Social network analysis,Network analysis,Cross-selling,Affinity analysis,Industrial organization | Journal |
Volume | Issue | ISSN |
39 | 8 | 0957-4174 |
Citations | PageRank | References |
17 | 0.79 | 10 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Hyea Kyeong Kim | 1 | 374 | 12.77 |
| Jae Kyeong Kim | 2 | 1011 | 52.32 |
| Qiu Yi Chen | 3 | 17 | 0.79 |