Name
Title | ||
|---|---|---|
Evaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality services |
Abstract | ||
|---|---|---|
The purpose of this study is to gain insight into criteria that contribute to the success in new service development (NSD)
projects in the hospitality economy. The results of the exploratory study are conducted in a precise predictive model for
the successful hotel services. The analysis is based on data collected via in depth structured interview with questionnaires
from hotel managers knowledgeable about NSD in their organization. A multicriteria methodology is used to examine the potential
of a predictive model for successful NSD projects in the hotel sector. A comparative analysis with other popular classification
methods is also performed. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1007/s12351-008-0025-3 | Operational Research |
Keywords | DocType | Volume |
new service developmentservice innovationhospitality services � tourismmulticriteria analysiscritical success criteria | Journal | 9 |
Issue | ISSN | Citations |
1 | 1866-1505 | 5 |
PageRank | References | Authors |
0.94 | 1 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Fotis Kitsios | 1 | 23 | 8.71 |
| Michael Doumpos | 2 | 757 | 51.71 |
| Evangelos Grigoroudis | 3 | 239 | 34.53 |
| Constantin Zopounidis | 4 | 1066 | 90.47 |