Paper Info
Title
Developing Effective Multidisciplinary, Niche-Market Education: A Study Of eBusiness Programs In The Asia-Pacific Region
Abstract
Universities have gradually moved toward a fee-for-service mode of operation over the last decade. Offering new academic programs which will attract increasing student numbers is ever more important to universities and this, in turn, requires a greater awareness of market needs and the positioning of educational offerings. A theory-based study of the literature on new service products led to the development of the New Educational Service Product Offerings (NESPO) model for universities offering such multidisciplinary, niche-focused degree programs, which forms the basis of the research project reported here. This paper begins by considering the literary foundations of the model. Using a multiple case study of eBusiness programs in the Asia-Pacific region over the period 2000-2003, it then analyses the findings of the cases, determining whether the universities surveyed were making use of the concepts of new service product development in developing their eBusiness educational programs. Finally, the paper considers whether (and to what extent) these findings are applicable more widely to a range of niche-market, multidisciplinary degree programs.
Year
Venue
Keywords
2004
Bled eConference
product development
Field
DocType
Citations 
Electronic business,Multidisciplinary approach,Service product management,Niche market,Marketing,Business
Conference
0
PageRank 
References 
Authors
0.34
1
2
Name
Order
Citations
PageRank
Elsie S. K. Chan142.47
Paula M. C. Swatman257789.26