Paper Info
Title
Success Factors of Mobile CRM Projects - An Overview - Description of Objectives and Success Factors of Mobile CRM Projects
Abstract
Mobile Customer Relationship Management (mCRM) frames the interface between business and client by supporting mobile actors using mobile terminals with mobile business processes. Experiences from the CRM background show difficulties in the implementation phase. Two reasons are responsible for these difficulties: poor execution of the project and unattainable project objectives. Therefore achievable objectives and success factors of mCRM projects are identified in this article, analysing scientific publications and best-practice cases. Initially the potential project objectives are discovered. Following the success factors of mCRM projects are determined and finally the achieved goals in projects are ascertained.
Year
Venue
Keywords
2006
ICE-B 2006: PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON E-BUSINESS
Mobile Customer Relationship Management,CRM,objectives,Success Factors,mCRM-Projects
Field
DocType
Citations 
Success factors,Computer science,Knowledge management
Conference
0
PageRank 
References 
Authors
0.34
1
2
Name
Order
Citations
PageRank
Matthias Hartel100.34
Rebecca Bulander2149.97